Home | ABR®

Bigger Benefits Await

Earn more than just a designation with ABR®

Gain Access

ABR® smiling with client

The Center for REALTOR® Development, in partnership with NAR, is offering the Accredited Buyer's Representative (ABR®) Designation Course (a $295 value), at no cost for all of 2024.

For more information and course dates, please visit become.abr.realtor.

The ABR® Advantage

Accredited Buyer's Representative (ABR®) designees advocate for homebuyers and are recognized as distinguished agents in the industry. When you earn the designation, you receive benefits that will help advance your brand, business, and network.

Global Connections

Global Connections for ABR® designees

Join our international network to exchange expert advice, best practices, referrals and more.

Extended Benefits to Agents and Brokers

Agent and broker benefits

See the resources we provide that enable both agents and brokers to thrive.

Specialized Education

Specialized training as an ABR® designee

Experience continuous opportunities to expand your current industry knowledge.

Hear for yourself

  • ...my ABR® designation instills confidence that I’ve spent time learning how to represent buyers in their most significant financial decision to date.

    Angela Green, ABR®, MRP
    Metrowest and Central, MA
    Angela Green, ABR MRP

ABR® Benefits Snapshot

Today’s Buyer’s Rep

TBR Thumbnail

Monthly newsletter delivers buyer-centric tips and resources.

ABR® Referrals & Networking Group

Facebook Thumbnail

Where ABR® designees share referrals and best practices.

TBR HotSheet

TBR Hotsheet Thumbnail

A weekly scan of online stories and resources delivered by email.

Homebuyer's Toolkit

Homebuyer's Toolkit Thumbnail

A 10-step reference guide, helpful for first time buyers and repeat buyers alike.

Marketing Materials

marketing materials thumbnail

Professionally designed and customizable brochures, flyers, postcards, and more aimed at different types of buyers.

Member News

  • Mastering the Art of Buyer Representation: Best Practices

    With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.

    For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.

    Read more
  • How to Actually Use AI in Your Real Estate Business

    The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity? 

    Read more