The Real Estate Buyer's Agent Council (REBAC) focuses on buyer representation. While it is now a broadly-accepted, mainstream business model in real estate circles, it’s sometimes easy to forget that it wasn’t always so—and how quickly the shift occurred. Within the National Association of REALTORS® (NAR), buyer representation officially took hold in November 1996, when NAR acquired the then-independent REBAC, giving full support to a trend that has continued to gain momentum.
About REBAC
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Why I earned my ABR®
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I absolutely love helping buyers find the right property and helping them turn their home buying dreams into realities.
Rachel Sheller, ABR®, CRS, GRI, SRES®Portland, OR
Member News
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How to Actually Use AI in Your Real Estate Business
Read moreThe introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these
tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity? -
Get Ready for Gen Z Buyers
Read moreBaby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”