The Real Estate Buyer's Agent Council (REBAC) focuses on buyer representation. While it is now a broadly-accepted, mainstream business model in real estate circles, it’s sometimes easy to forget that it wasn’t always so—and how quickly the shift occurred. Within the National Association of REALTORS® (NAR), buyer representation officially took hold in November 1996, when NAR acquired the then-independent REBAC, giving full support to a trend that has continued to gain momentum.
About REBAC
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Why I earned my ABR®
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I can easily find and speak to someone who works in a certain area by using the buyer’s rep directory on ABR.realtor.
Christina Lameirao, ABR®, CIPS, RSPSSarasota/Bradenton, FL
Member News
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Marketing Your Buyer Business in 2025
Read moreIt’s no secret that the past year has been tough for home buyers—especially first-time buyers. Elevated home prices, higher mortgage rates, and limited inventory have created significant barriers to entry, leaving many aspiring homeowners struggling to make their move. In contrast, repeat buyers have had the advantage of leveraging record equity, enabling them to purchase their next homes—often with cash.
While inventory has started to improve, challenging market conditions for buyers are expected to persist well into 2025.
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Mastering the Art of Buyer Representation: Best Practices
Read moreWith evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.