Member News

Member News

May 2022

  • 5 Ways to Cement Your Role as a Local Expert

    Do you prefer traditional marketing techniques, like printed mailings and email marketing? Or do you jump at opportunities to stay on the leading edge of the newest social media techniques? The type of marketing tools you select is much less important than how you use them. Job #1 is becoming known as the go-to local agent in your market. You want your name to be synonymous with your niche. Here are five ways to establish and maintain your reputation as a local expert. Remember, marketing takes time and requires consistency. The more you talk about your local market, the more you will be associated with it.
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April 2022

  • When Buyers Ask About Energy

    Today’s buyers may face limited housing options, but that hasn’t hurt many buyers’ interest in high performance homes. What defines a high-performance home? These properties primarily offer money-saving features related to energy and water use that reduce their operating costs, and may include features that improve comfort and indoor air quality. They also go by other names, including resource-efficient homes, smart homes, or green homes.
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March 2022

  • How to Sharpen the Home Inspection Process

    Inspections are a crucial step in buying a home. Even though some buyers have waived home inspections to compete in intense bidding wars, it’s always a risky decision.1 While the vast majority of homes under contract do reach the closing table, no one likes to see transactions fall apart. Home inspections can play a significant role in moving properties back on the market.
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February 2022

  • 5 Significant Ways Buyers Have Changed

    Buying a home is no small accomplishment, especially in recent times. Over the decades, agents have seen buyers’ circumstances and priorities change. Some trends slowly evolve while others hit hard and fast.
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January 2022

  • Making the Most of Appraisals

    Real estate listings aren’t the only shortage in today’s market. There’s also an extreme lack of appraisers in many areas. It’s always been to an agent’s advantage to share information that helps appraisers do their job. This is especially true now—and it may make a significant difference in creating successful outcomes for buyers as much as sellers.
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December 2021

  • Top Tips for ABR® Designees

    With a new year on the horizon, it’s a fitting time to consider ways to enhance your work with buyers. For ideas and inspiration, we asked ABR® course instructors to share their favorite tips. Following are several of the points they shared on a wide range of topics.
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November 2021

  • Find All Your ABR® Benefits in the Member Center!

    Have you explored the new site for ABR® designees yet? Right here, at abr.realtor, all your member benefits are conveniently organized into five sections in the Member Center:
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October 2021

  • Mastering the Subtle Art of Turning Leads into Clients

    Are you comfortable and confident in turning a buyer lead into a buyer-client? For many ABR® designees, the answer is, “not so much.” You may love working with buyers. But that’s different from converting a first encounter to a committed relationship.
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September 2021

  • Age Matters: 10 Things to Know About Different Generations of Homebuyers

    It’s not easy being a homebuyer today—or helping buyers secure the home of their dreams. But it’s easier to help buyers succeed if you understand their perspectives, preferences, and limitations.
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August 2021

  • What to Know About “Buy Before You Sell" and Other Fintech Solutions Aimed at Homebuyers

    Exchanging homes—selling one and buying another—is never easy. But when real estate markets strongly favor sellers, it’s the buying side of the equation that can halt would-be sellers in their tracks.
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