Do you prefer traditional marketing techniques, like printed mailings and email marketing? Or do you jump at opportunities to stay on the leading edge of the newest social media techniques?
The type of marketing tools you select is much less important than how you use them. Job #1 is becoming known as the go-to local agent in your market. You want your name to be synonymous with your niche.
Here are five ways to establish and maintain your reputation as a local expert. Remember, marketing takes time and requires consistency. The more you talk about your local market, the more you will be associated with it.