Annual Trends Review

A condominium isn’t at the top of every buyer’s wish list, but they are ideal for many clients. With everything from small, four-unit buildings to towering complexes with hundreds of units and extensive amenities, condo buyers have vast choices. Buyers of condos also vary widely, including people seeking starter homes, buyers desiring a second home, retirees, and investors. As a result, condos are a diverse market that presents unique challenges for buyer’s reps.

Do you prefer traditional marketing techniques, like printed mailings and email marketing? Or do you jump at opportunities to stay on the leading edge of the newest social media techniques? The type of marketing tools you select is much less important than how you use them. Job #1 is becoming known as the go-to local agent in your market. You want your name to be synonymous with your niche. Here are five ways to establish and maintain your reputation as a local expert. Remember, marketing takes time and requires consistency. The more you talk about your local market, the more you will be associated with it.