Welcome to our Annual Trends Issue. We've collected and analyzed the responses from the annual ABR® designee survey. Hopefully, this collection of tips, resources, and noteworthy facts about ABR® designees provides valuable perspectives and beneficial insights.
Annual Trends Review
Member News
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How to Actually Use AI in Your Real Estate Business
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
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Get Ready for Gen Z Buyers
Baby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”