Can you name the most successful agent in your market? If you had to pinpoint the qualities that make them stand out, what would they be?
Chances are, you consider accomplishments such as agent rankings and reviews, consistent branding, extensive marketing, high profile leadership positions, community involvement, a robust online presence, and various awards and accolades as markers of a successful, top-tier agent—
and so do consumers.
Don’t keep the designation a secret! Be proud of the accomplishment and share it with friends, family, and clients.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these
tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
Baby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”
