Can you name the most successful agent in your market? If you had to pinpoint the qualities that make them stand out, what would they be?
Chances are, you consider accomplishments such as agent rankings and reviews, consistent branding, extensive marketing, high profile leadership positions, community involvement, a robust online presence, and various awards and accolades as markers of a successful, top-tier agent—
and so do consumers.
Every day, I use the skills I learned in the ABR® training.
With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
