When you’re competing for market share and actively building your buyer business, expertise matters. Your Accredited Buyer’s Representative® (ABR®) designation can be a powerful asset that sets you apart from competitors.
In honor of Designation Awareness Month, we’ve designed this issue as a practical how-to guide for leveraging your member benefits so that your ABR® designation becomes a compelling differentiator for your professional identity and marketing.
Don’t keep the designation a secret! Be proud of the accomplishment and share it with friends, family, and clients.
With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
