Leveraging Your ABR® Designation to Grow Your Buyer Business | ABR®

Leveraging Your ABR® Designation to Grow Your Buyer Business

ABR® Staff

When you’re competing for market share and actively building your buyer business, expertise matters. Your Accredited Buyer’s Representative® (ABR®) designation can be a powerful asset that sets you apart from competitors.

In honor of Designation Awareness Month, we’ve designed this issue as a practical how-to guide for leveraging your member benefits so that your ABR® designation becomes a compelling differentiator for your professional identity and marketing.

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Why I earned my ABR®

  • I absolutely love helping buyers find the right property and helping them turn their home buying dreams into realities.

    Rachel Sheller, ABR®, CRS, GRI, SRES®
    Portland, OR
    Rachel Sheller, ABR, CRS, GRI, SRES

Member News

  • Building Your Pipeline

    In light of the current market dynamics and shifting industry norms, it’s critical for buyer agents to prioritize building and nurturing their client pipeline like never before. With severely limited inventory, high interest rates, and high prices, the home search can be a lengthy and uncertain process for many buyers.

    Even if you have a healthy number of buyer-clients you’re currently working with, they may be slower to get to the closing table—if at all!

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  • Low Inventory and Overcoming Implicit Bias

    It’s clear that 2023 was challenging for homebuyers and agents alike, but 2024 market forecasts signal increased buyer activity.

    In the recent “NAR Real Estate Forecast Summit,” NAR Chief Economist Lawrence Yun reported that the number of existing-home sales declined an estimated 18% in 2023 after another near 18% drop in home sales in 2022. That puts 2023 on track as the worst year for home sales since 2008 and 1995. 

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