When you’re competing for market share and actively building your buyer business, expertise matters. Your Accredited Buyer’s Representative® (ABR®) designation can be a powerful asset that sets you apart from competitors.
In honor of Designation Awareness Month, we’ve designed this issue as a practical how-to guide for leveraging your member benefits so that your ABR® designation becomes a compelling differentiator for your professional identity and marketing.
Use the tools and resources that are provided with your membership. They are incredibly helpful and insightful!
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these
tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
Baby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”
