Real estate listings aren’t the only shortage in today’s market. There’s also an extreme lack of appraisers in many areas.
It’s always been to an agent’s advantage to share information that helps appraisers do their job. This is especially true now—and it may make a significant difference in creating successful outcomes for buyers as much as sellers.
The brochures, scripts, and monthly newsletter are full of helpful information that makes you a better agent and puts you above the crowd.
With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
