The numbers don't lie. If you want to grow your business, focus on referrals. The 2022 NAR Profile of Home Buyers and Sellers shows that personal referrals and existing client relationships are by far the most common way real estate agents are getting new business.
Referrals and Where to Find Them
Member News
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Get Ready for Gen Z Buyers
Baby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”
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Building Your Pipeline
In light of the current market dynamics and shifting industry norms, it’s critical for buyer agents to prioritize building and nurturing their client pipeline like never before. With severely limited inventory, high interest rates, and high prices, the home search can be a lengthy and uncertain process for many buyers.
Even if you have a healthy number of buyer-clients you’re currently working with, they may be slower to get to the closing table—if at all!