Benefits for Agents and Brokers

Everyone Benefits with ABR®

With the Accredited Buyer's Representative (ABR®) designation, agents are able to better hone their craft in representing the needs of homebuyers for real estate transactions. But the benefits don’t stop there. Through REBAC, members are able to maintain their superior skills and develop business opportunities through a variety of member benefits.

And it’s not just agents that reap the rewards of an ABR®, brokers can promote the advanced education their ABR® agents have completed to differentiate themselves from others in the market. While also being able to better prioritize their business needs as they have more confidence in their agents.

See All Agent Benefits:

a dark skinned woman stands confidently in front of a house with a for sale sign

The ABR® Connection

Exclusive Facebook Group
Engage with almost 9,000 ABR® designees across the globe in sharing industry tips and trading referrals.

Online Referral Database
Access Find an ABR®, our directory of almost 25,000 REBAC members to refer highly-qualified ABR® designees in other areas.

Marketing Resources

ABR® Brochures & Postcards
Customize your marketing materials to showcase the benefits of using a buyer's representative through the REBAC Print Shop.



Social Profile and Cover Photos
Catch the eye of clients with branded profile picture frames and cover photos that show you are an ABR®.



Closing Leave Behinds
Leave a lasting impression on your buyer-clients with a custom gift that congratulates them on the purchase of their new home.

Buyer Tools

Explainer Videos
Access shareable videos made specifically for consumers to explain buyer representation and the benefits of using an ABR® designated agent.

Consumer One-Sheets
Download free printable handouts on topics to address in a buyer-counseling session or while working with buyer-clients.

Homebuyer's Toolkit & Seminar Guide
Utilize the 10-step quick-reference guide and a step-by-step manual on how to host your own homebuyer seminar.

Bonus Resources

Publications
Receive Today’s Buyer’s Rep (TBR) REBAC’s monthly newsletter, our weekly TBR HotSheet email that includes a scan of online industry stories, and Digital Digest which includes a virtual copy of the TBR and RISMedia’s Real Estate Magazine.

Buyer Representation Sessions
Attend the annual events for educational and networking opportunities like the REALTORS® Conference and Expo.

ABR® Scripts
Stay prepared with the answers to buyers' most frequently asked questions.

Ready to earn your designation?

Start Earning Your ABR®

Why I earned my ABR®

  • Don’t keep the designation a secret! Be proud of the accomplishment and share it with friends, family, and clients.

    Anne McCrann, ABR®
    RI and MA
    Anne McCrann, ABR designee

Member News

  • How to Prepare Your Buyers for Multiple Offer Madness

    For many buyer’s reps, today’s market is like no other. Usually, June is the height of the spring selling season. But across and beyond the US, many buyers are facing unprecedented competition for single-family homes.
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  • 8 Ways to Win with Client Reviews

    Referrals are the lifeblood of an agent’s business. But it’s not the only way to find new clients. Online reviews also play an enormous role. Nearly four out of five buyers trust online reviews just as much as personal recommendations from friends or family.
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