Benefits for Agents and Brokers | ABR®

Benefits for Agents and Brokers

Everyone Benefits with ABR®

With the Accredited Buyer’s Representative (ABR®) designation, agents can hone their craft in representing the needs of homebuyers. ABR® designees are empowered to maintain their superior skills and develop business opportunities by providing exclusive member benefits.

Brokers know that specialized agents are an asset to the team. ABR® designees have proven that they have the skills and experience to go above and beyond for their clients. In turn, brokers can better prioritize their business and receive additional confidence in their agents.

See All Agent Benefits:

a dark skinned woman stands confidently in front of a house with a for sale sign

The ABR® Connection

Exclusive Facebook Group
Engage with over 10,000 ABR® designees across the globe in sharing industry tips and trading referrals.

Online Referral Database
Access Find an ABR®, our directory of nearly 25,000 highly-qualified ABR® designees in other across the U.S and beyond.

Marketing Resources

ABR® Brochures 
Customize your marketing materials to showcase the benefits of using a buyer's representative through the REBAC Print Shop.



Social Profile and Cover Photos
Catch the eye of clients with branded profile picture frames and cover photos that show you are an ABR® designee.



Closing Leave Behinds
Leave a lasting impression on your buyer-clients with a custom gift that congratulates them on the purchase of their new home.

Buyer Tools

Explainer Videos
Access shareable videos made specifically for consumers to explain buyer representation and the benefits of using an ABR® designated agent.

Consumer One-Sheets
Download free printable handouts on topics to address in a buyer-counseling session or while working with buyer-clients.

Homebuyer's Toolkit & Seminar Guide
Utilize the 10-step quick-reference guide and a step-by-step manual on how to host your own homebuyer seminar.

Bonus Resources

Publications
Receive Today’s Buyer’s Rep (TBR) REBAC’s monthly newsletter and the TBR HotSheet weekly e-newsletter that includes a scan of online industry stories.

ABR® Scripts
Stay prepared with the answers to buyers' most frequently asked questions.

Start earning your ABR®

Learn How to Access Your ABR® Member Benefits:

NAR ABR® cobranded logo video preview

Ready to earn your designation?

Start Earning Your ABR®

Why I earned my ABR®

  • ...the member benefits, including publications and marketing tools, have been outstanding.

    Margarita Hayden, ABR®
    Dallas – Fort Worth, TX
    Margarita Hayden, ABR

Member News

  • couple meeting with an agent, doing paperwork

    Mastering the Art of Buyer Representation: Best Practices

    With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.

    For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.

    Read more
  • ABR Designee working with AI technology

    How to Actually Use AI in Your Real Estate Business

    The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity? 

    Read more