Benefits for Agents and Brokers

Everyone Benefits with ABR®

With the Accredited Buyer’s Representative (ABR®) designation, agents can hone their craft in representing the needs of homebuyers. The Real Estate Buyer’s Agent Council (REBAC) empowers designees to maintain their superior skills and develop business opportunities by providing exclusive member benefits.

Brokers know that specialized agents are an asset to the team. ABR® designees have proven that they have the skills and experience to go above and beyond for their clients. In turn, brokers can better prioritize their business and receive additional confidence in their agents.

See All Agent Benefits:

a dark skinned woman stands confidently in front of a house with a for sale sign

The ABR® Connection

Exclusive Facebook Group
Engage with almost 9,000 ABR® designees across the globe in sharing industry tips and trading referrals.

Online Referral Database
Access Find an ABR®, our directory of almost 25,000 REBAC members to refer highly-qualified ABR® designees in other areas.

Marketing Resources

ABR® Brochures 
Customize your marketing materials to showcase the benefits of using a buyer's representative through the REBAC Print Shop.



Social Profile and Cover Photos
Catch the eye of clients with branded profile picture frames and cover photos that show you are an ABR®.



Closing Leave Behinds
Leave a lasting impression on your buyer-clients with a custom gift that congratulates them on the purchase of their new home.

Buyer Tools

Explainer Videos
Access shareable videos made specifically for consumers to explain buyer representation and the benefits of using an ABR® designated agent.

Consumer One-Sheets
Download free printable handouts on topics to address in a buyer-counseling session or while working with buyer-clients.

Homebuyer's Toolkit & Seminar Guide
Utilize the 10-step quick-reference guide and a step-by-step manual on how to host your own homebuyer seminar.

Bonus Resources

Publications
Receive Today’s Buyer’s Rep (TBR) REBAC’s monthly newsletter, our weekly TBR HotSheet email that includes a scan of online industry stories, and Digital Digest which includes a virtual copy of the TBR and RISMedia’s Real Estate Magazine.

Buyer Representation Sessions
Attend the annual events for educational and networking opportunities like the REALTORS® Conference and Expo.

ABR® Scripts
Stay prepared with the answers to buyers' most frequently asked questions.

Ready to earn your designation?

Start Earning Your ABR®

Why I earned my ABR®

  • The brochures, scripts, and monthly newsletter are full of helpful information that makes you a better agent and puts you above the crowd.

    Holly Riggins, ABR®
    Watford City, ND
    Holly Riggins, ABR designee

Member News

  • 5 Ways to Cement Your Role as a Local Expert

    Do you prefer traditional marketing techniques, like printed mailings and email marketing? Or do you jump at opportunities to stay on the leading edge of the newest social media techniques? The type of marketing tools you select is much less important than how you use them. Job #1 is becoming known as the go-to local agent in your market. You want your name to be synonymous with your niche. Here are five ways to establish and maintain your reputation as a local expert. Remember, marketing takes time and requires consistency. The more you talk about your local market, the more you will be associated with it.
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  • When Buyers Ask About Energy

    Today’s buyers may face limited housing options, but that hasn’t hurt many buyers’ interest in high performance homes. What defines a high-performance home? These properties primarily offer money-saving features related to energy and water use that reduce their operating costs, and may include features that improve comfort and indoor air quality. They also go by other names, including resource-efficient homes, smart homes, or green homes.
    Read more