What is the ABR® Designation | ABR®

What is the ABR® Designation

The ABR® Difference

The Accredited Buyer’s Representative (ABR®) designation is for real estate professionals who have a passion for working with buyer-clients and want to take their excellence and service to the next level.

Elevate your skills with an ABR® designation

Elevate your skills and knowledge

Get ahead with an ABR® designation

Get ahead of industry issues and trends

Gain competitive edge with an ABR® designation

Gain a competitive edge

Why It’s Worth It

You can't count on the market—you have to count on your skills. ABR® designees have continuous access to education, industry information, marketing materials, and more. These resources can boost referrals and lead generation. 

 

 

Separate Yourself From The Pack

The text 'Specialized Education Advocate for Homebuyers ABR Designation' is formed in sticky notes.

Ready to earn your designation?

Start Earning Your ABR®

Why I earned my ABR®

  • I absolutely love helping buyers find the right property and helping them turn their home buying dreams into realities.

    Rachel Sheller, ABR®, CRS, GRI, SRES®
    Portland, OR
    Rachel Sheller, ABR, CRS, GRI, SRES

Member News

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    With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.

    For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.

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  • How to Actually Use AI in Your Real Estate Business

    The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity? 

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