The ABR® Difference
The Accredited Buyer’s Representative (ABR®) designation is for real estate professionals who have a passion for working with buyer-clients and want to take their excellence and service to the next level.
What is the ABR® Designation
Elevate your skills and knowledge
Get ahead of industry issues and trends
Gain a competitive edge
Why It’s Worth It
You can't count on the market—you have to count on your skills. ABR® designees have continuous access to education, industry information, marketing materials, and more. These resources can boost referrals and lead generation.
Ready to earn your designation?
Why I earned my ABR®
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I like reading the newsletter, Today’s Buyer’s Rep. It gives me some fresh ideas and helps me sharpen my skills.
Donna J. Brazill, ABR®Teller County, CO
Member News
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How to Actually Use AI in Your Real Estate Business
Read moreThe introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these
tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity? -
Get Ready for Gen Z Buyers
Read moreBaby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”