The ABR® Difference
The Accredited Buyer’s Representative (ABR®) designation is for real estate professionals who have a passion for working with buyer-clients and want to take their excellence and service to the next level.
What is the ABR® Designation
Elevate your skills and knowledge
Get ahead of industry issues and trends
Gain a competitive edge
Why It’s Worth It
You can't count on the market—you have to count on your skills. ABR® designees have continuous access to education, industry information, marketing materials, and more. These resources can boost referrals and lead generation.
Ready to earn your designation?
Why I earned my ABR®
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I absolutely love helping buyers find the right property and helping them turn their home buying dreams into realities.
Rachel Sheller, ABR®, CRS, GRI, SRES®Portland, OR
Member News
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Get Ready for Gen Z Buyers
Read moreBaby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”
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Building Your Pipeline
Read moreIn light of the current market dynamics and shifting industry norms, it’s critical for buyer agents to prioritize building and nurturing their client pipeline like never before. With severely limited inventory, high interest rates, and high prices, the home search can be a lengthy and uncertain process for many buyers.
Even if you have a healthy number of buyer-clients you’re currently working with, they may be slower to get to the closing table—if at all!