National Association of REALTORS® and Accredited Buyer’s Representative designation cobranded logo

Why Earn Your ABR®

BECOME THE GO-TO BUYER AGENT IN YOUR MARKET

Earning your Accredited Buyer’s Representative (ABR®) designation positions you as a trusted and experienced professional whose commitment to buyer representation is clear and recognized. It opens doors to a broader client base, improves your marketability, and gives you the tools to offer unparalleled service, ensuring every client feels confident and well-served on their journey to finding their perfect home.

01

Gain Specialized Knowledge

The ABR® Designation Course equips agents with specialized knowledge about the home buying process, from understanding buyer needs to explaining the buyer agreement and negotiating contracts.

02

Enhance Your Credibility

In a competitive market, the ABR® designation can differentiate an agent from others who do not have specialized buyer representative training. This can be a key selling point in marketing oneself to prospective clients.

03

Access Exclusive Tools and Resources

ABR® designees have access to exclusive tools, educational opportunities, and marketing materials that can help them attract and serve buyer clients better.
04

Effectively Communicate Your Value to Today's Buyer

Learn to articulate your unique value as a buyer’s agent, understanding and conveying the distinct advantages you provide.

EXCLUSIVE ABR® MEMBER BENEFITS

Use of ABR® logo and name

*

Listing in the ABR® directory & differentiation on nar.realtor and realtor.com®

Personalizable marketing materials

Buyer-centric news, tips, and publications

Access to the ABR® networking & referral Facebook group

Questions?

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