For most homebuyers, purchasing a home is the largest and most complex financial endeavor they may ever undertake. But by choosing a REALTOR® with an ABR® designation, they’ll have more confidence in their buying experience as they’ll be working with an agent who goes the extra mile. Because an ABR® doesn’t just signal an agent’s robust real estate knowledge, but their best-in-class service as well.
Specialized training
Established track record
Proven experience
With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
