The mission of the Real Estate Buyer’s Agent Council (REBAC) is to provide training and support that helps buyer’s representatives be successful in their business—and to educate consumers about the benefits of buyer representation and the Accredited Buyer's Representative (ABR®) designation, in order to improve their home buying experience.
Mission Statement
Ready to earn your designation?
Why I earned my ABR®
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Always remember who you are working for—your client, not your commission. Do your job well and the rewards will come.
Andrea (Andi) DeFelice, ABR®, BrokerSavannah, GA
Member News
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How to Actually Use AI in Your Real Estate Business
Read moreThe introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these
tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity? -
Get Ready for Gen Z Buyers
Read moreBaby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”