The mission of the Real Estate Buyer’s Agent Council (REBAC) is to provide training and support that helps buyer’s representatives be successful in their business—and to educate consumers about the benefits of buyer representation and the Accredited Buyer's Representative (ABR®) designation, in order to improve their home buying experience.
Scripts on Discussing Your Value
In last month’s issue of Today’s Buyer’s Rep, we discussed the importance of clearly and frequently articulating your value as a buyer’s representative. Since recent court cases have brought agent compensation and representation into the limelight, it’s critical that you’re prepared to clearly answer consumers’ questions related to the benefits you provide and how you charge for your services.
Proving Your Value
The recent Sitzer/Burnett trial has spotlighted long-standing industry norms surrounding buyer agency and cooperative commission structures. The increased attention has raised awareness and scrutiny about how buyer’s reps are compensated and the services they provide. It’s natural to wonder what impact this verdict and similar suits could have on the future of buyer representation.