ABR® Candidate Benefits
By completing the Accredited Buyer’s Representative (ABR®) Designation Course, you’ll become a REBAC member and an ABR® candidate and see an immediate reward with limited access to REBAC member benefits for one year.
By completing the Accredited Buyer’s Representative (ABR®) Designation Course, you’ll become a REBAC member and an ABR® candidate and see an immediate reward with limited access to REBAC member benefits for one year.
Promotional resources like Consumer One-Sheets and Homebuyers Toolkit
Insider information through the TBR HotSheet, Today’s Buyer’s Rep, and RISMedia’s Real Estate Magazine
Tools for engaging with consumers
Benefit | Candidate | Designee |
---|---|---|
ABR® HotSheet | ✓ | ✓ |
Student Manual | ✓ | ✓ |
Today's Buyer's Rep (Digital) | ✓ | ✓ |
Today's Buyer's Rep (Print) | ✓ | |
Designation Certificate & Pin | ✓ | |
Listing in the ABR® Directory | ✓ | |
ABR® Logos | ✓ | |
Client One-Sheets | ✓ | |
Homebuyer's Toolkit | ✓ | |
Consumer Videos | ✓ | |
Referrals & Networking Facebook Group Access | ✓ | |
In-Person & Virtual Networking Opportunities | ✓ | |
Photofy Social Media Templates | ✓ | |
Social Shareables | ✓ | |
Marketing Materials | ✓ | |
Press Release | ✓ | |
Print Shop | ✓ | |
PPT Template | ✓ |
With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?