The AI revolution is here! In truth, it’s been here for a while, but it wasn’t until the release of OpenAI’s ChatGPT in November of 2022 that the general public really began to take notice.
In a very short time, free and easy-to-use generative AI tools like ChatGPT for text and DALL-E for imagery have caused a tidal wave of interest, awareness, and use among consumers. But is all the hype around AI technology deserved?
I can easily find and speak to someone who works in a certain area by using the buyer’s rep directory on ABR.realtor.
With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
