How to Actually Use AI in Your Real Estate Business

It’s no secret that the past year has been tough for home buyers—especially first-time buyers. Elevated home prices, higher mortgage rates, and limited inventory have created significant barriers to entry, leaving many aspiring homeowners struggling to make their move. In contrast, repeat buyers have had the advantage of leveraging record equity, enabling them to purchase their next homes—often with cash.

While inventory has started to improve, challenging market conditions for buyers are expected to persist well into 2025.

With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.

For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.