How to Actually Use AI in Your Real Estate Business

Baby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”

In light of the current market dynamics and shifting industry norms, it’s critical for buyer agents to prioritize building and nurturing their client pipeline like never before. With severely limited inventory, high interest rates, and high prices, the home search can be a lengthy and uncertain process for many buyers.

Even if you have a healthy number of buyer-clients you’re currently working with, they may be slower to get to the closing table—if at all!

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