It’s not easy being a homebuyer today—or helping buyers secure the home of their dreams. But it’s easier to help buyers succeed if you understand their perspectives, preferences, and limitations.
Age Matters: 10 Things to Know About Different Generations of Homebuyers
5 Ways to Cement Your Role as a Local ExpertDo you prefer traditional marketing techniques, like printed mailings and email marketing? Or do you jump at opportunities to stay on the leading edge of the newest social media techniques? The type of marketing tools you select is much less important than how you use them. Job #1 is becoming known as the go-to local agent in your market. You want your name to be synonymous with your niche. Here are five ways to establish and maintain your reputation as a local expert. Remember, marketing takes time and requires consistency. The more you talk about your local market, the more you will be associated with it.
When Buyers Ask About EnergyToday’s buyers may face limited housing options, but that hasn’t hurt many buyers’ interest in high performance homes. What defines a high-performance home? These properties primarily offer money-saving features related to energy and water use that reduce their operating costs, and may include features that improve comfort and indoor air quality. They also go by other names, including resource-efficient homes, smart homes, or green homes.