It’s not easy being a homebuyer today—or helping buyers secure the home of their dreams. But it’s easier to help buyers succeed if you understand their perspectives, preferences, and limitations.
Age Matters: 10 Things to Know About Different Generations of Homebuyers
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Why I earned my ABR®
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I absolutely love helping buyers find the right property and helping them turn their home buying dreams into realities.
Rachel Sheller, ABR®, CRS, GRI, SRES®Portland, OR
Member News
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Mastering the Art of Buyer Representation: Best Practices
Read moreWith evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
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How to Actually Use AI in Your Real Estate Business
Read moreThe introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?