Today’s buyers may face limited housing options, but that hasn’t hurt many buyers’ interest in high performance homes.
What defines a high-performance home? These properties primarily offer money-saving features related to energy and water use that reduce their operating costs, and may include features that improve comfort and indoor air quality. They also go by other names, including resource-efficient homes, smart homes, or green homes.
...the member benefits, including publications and marketing tools, have been outstanding.
With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
