The Real Estate Buyer's Agent Council (REBAC) focuses on buyer representation. While it is now a broadly-accepted, mainstream business model in real estate circles, it’s sometimes easy to forget that it wasn’t always so—and how quickly the shift occurred. Within the National Association of REALTORS® (NAR), buyer representation officially took hold in November 1996, when NAR acquired the then-independent REBAC, giving full support to a trend that has continued to gain momentum.
Social Media Safety for Buyer's RepsSeptember is REALTOR Safety Month—the perfect time for buyer’s representatives to evaluate habits and behaviors that may contribute to or protect against threats in both the physical and digital realms.
Artificial Intelligence and Real EstateThe AI revolution is here! In truth, it’s been here for a while, but it wasn’t until the release of OpenAI’s ChatGPT in November of 2022 that the general public really began to take notice. In a very short time, free and easy-to-use generative AI tools like ChatGPT for text and DALL-E for imagery have caused a tidal wave of interest, awareness, and use among consumers. But is all the hype around AI technology deserved?