If you were one of the many members who responded to our annual survey of ABR® designees, please accept my gratitude for sharing your feedback! It’s always incredibly helpful to hear your perspectives. Each July, we also enjoy sharing what we learned from you.
Annual Trends Issue
Ready to earn your designation?
Why I earned my ABR®
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...my ABR® designation instills confidence that I’ve spent time learning how to represent buyers in their most significant financial decision to date.
Angela Green, ABR®, MRPMetrowest and Central, MA
Member News
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Mastering the Art of Buyer Representation: Best Practices
Read moreWith evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
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How to Actually Use AI in Your Real Estate Business
Read moreThe introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?