Low Inventory and Overcoming Implicit Bias

In light of the current market dynamics and shifting industry norms, it’s critical for buyer agents to prioritize building and nurturing their client pipeline like never before. With severely limited inventory, high interest rates, and high prices, the home search can be a lengthy and uncertain process for many buyers.

Even if you have a healthy number of buyer-clients you’re currently working with, they may be slower to get to the closing table—if at all!

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In last month’s issue of Today’s Buyer’s Rep, we discussed the importance of clearly and frequently articulating your value as a buyer’s representative. Since recent court cases have brought agent compensation and representation into the limelight, it’s critical that you’re prepared to clearly answer consumers’ questions related to the benefits you provide and how you charge for your services.