If you’ve ever thought that there seems to be more weather-related natural disasters than there used to be—you’re right. Data shows that the frequency, severity, and intensity of extreme weather events such as floods, wildfires, heat, drought, and storms in the United States and elsewhere is increasing.
The impact of these events can be felt throughout the real estate industry, and homebuyers are increasingly considering climate risk in their purchase decisions.
Always remember who you are working for—your client, not your commission. Do your job well and the rewards will come.
With evolving client expectations and a greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service.
For Joseph (Joe) Sinnona, ABR® course instructor, national and international speaker with Sinnona Speaks, and team leader of NorthStar @Exp Realty, mastering buyer representation is not just about completing transactions—it’s about developing confidence in what you offer, refining your business practices and building lasting client relationships.
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
