Member News
Member News
September 2023
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Social Media Safety for Buyer's Reps
Read moreSeptember is REALTOR Safety Month—the perfect time for buyer’s representatives to evaluate habits and behaviors that may contribute to or protect against threats in both the physical and digital realms.
August 2023
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Artificial Intelligence and Real Estate
Read moreThe AI revolution is here! In truth, it’s been here for a while, but it wasn’t until the release of OpenAI’s ChatGPT in November of 2022 that the general public really began to take notice. In a very short time, free and easy-to-use generative AI tools like ChatGPT for text and DALL-E for imagery have caused a tidal wave of interest, awareness, and use among consumers. But is all the hype around AI technology deserved?
July 2023
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The Trends Issue
Read moreEvery year, we complete a survey of our ABR®designees to gather insights and perspectives from you—our outstanding buyer’s reps. It’s an important way that we keep track of trends both within our membership and buyer’s markets across the country.
June 2023
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The Rise of Short-Form Video
Read moreEvery major social media platform is prioritizing video in their algorithms and with good reason. According to HubSpot, a leading CRM platform, short-form video is the most effective and popular format for social media content—delivering the highest ROI and engagement by far over all other media formats.
May 2023
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What Your Headshot Says About You
Read moreIf your headshot could talk… what would it say about you? The truth is—your headshot IS talking about you, and it has a lot to say!
April 2023
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The Impact of Extreme Weather on Homebuying
Read moreIf you’ve ever thought that there seems to be more weather-related natural disasters than there used to be—you’re right. Data shows that the frequency, severity, and intensity of extreme weather events such as floods, wildfires, heat, drought, and storms in the United States and elsewhere is increasing. The impact of these events can be felt throughout the real estate industry, and homebuyers are increasingly considering climate risk in their purchase decisions.
March 2023
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Are You Meeting the Needs of Your Buyers with Disabilities?
Read moreAccording to the Centers for Disease and Control Prevention, 61 million adults in the United States are living with a disability. That’s one in four Americans, or 26 percent of the adult population. For individuals over age 65, that ratio climbs to two out of every five persons. So, it’s safe to say that over the course of your career as a real estate agent, you will be assisting many individuals with disabilities in their home buying process. To better serve these buyers, real estate professionals must understand the challenges people with disabilities face when operating in the housing market.
February 2023
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Referrals and Where to Find Them
Read moreThe numbers don't lie. If you want to grow your business, focus on referrals. The 2022 NAR Profile of Home Buyers and Sellers shows that personal referrals and existing client relationships are by far the most common way real estate agents are getting new business.
January 2023
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Six Ways to Market-Proof Your Buyer Business
Read moreDid the market shift at the end of 2022 give you whiplash? If so, you’re not alone. The buying frenzy that characterized the last few years has subsided into a moderate, cooler market, leaving some agents worried about how their business will perform in 2023.
December 2022
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Never A Dull Moment!
Read moreCrazy things can happen while working with buyers. When we asked you to tell us about your most comical tales, you responded! Now, we’re happy to share several of the best stories we received from ABR® designees.